This page is how Bars and Nightclubs Australia talks about advertising: high-intent city and venue URLs, not a lifestyle magazine that happens to mention a cocktail. The December 2024 /advertise capture returned a Cloudflare interstitial, so the rebuild is taken from the December 2014 advertise seed — structure and archive numbers, not a live media kit.
HISTORICAL: every audience figure, CPM, and takeover price below is from that 2014 card. They describe how the old site sold itself. They are not a 2026 rate card, a Google Analytics export, or a promise of traffic. We will not invent a current unique-visitor count or a replacement CPM to fill the gap. Ask for a present-day quote via contact.
Who a nightlife directory is for
People land here when they already have a city in mind. They open Sydney, Melbourne, Brisbane, Perth, Adelaide, or Hobart — or a smaller hub such as Gold Coast or Canberra — and then a precinct or a type. That is a different audience from a homepage that is trying to invent a night out from nothing.
The 2014 page described a young, city-based audience looking up specific bars and nightclubs before a night out, not general lifestyle browsers. Gender split on that page: 51% male / 49% female, median age 24 (their claim, HISTORICAL). We repeat the claim as archive colour. We do not refresh it with a guessed demographic.
That intent still matches how the IA works. Type guides — nightclubs, cocktail bars, pubs, lounge bars, wine bars — catch people who know the night but not the street. Venue canonicals at /{city}/all/{venue}/ catch people who already have a name. Precinct maps catch people who can walk. An ad that sits next to those pages is sitting next to a decision, not a mood board.
What we will not sell is a paid “number one club” slot inside editorial copy. City hubs and type pages do not take purchased rankings. Guest posts are editorial; a branded guide must be labelled. Read the FAQ if you need the public answers we already give without a media buy: ID, lockouts, last drinks, cover, bar versus club, pubs versus bars.
HISTORICAL traffic statistics (2014, source stated as Google Analytics)
Do not cite these figures in a campaign deck as current.
- Unique visitors: 75,000 per month
- Visits: 90,000 per month
- Page impressions: 400,000 per month
- Time on site: 2:48
- Pages / visit: 4.40
Those numbers are museum pieces from the 2014 seed. This rebuild will not replace them with an invented 2026 export.
Custom advertising, then and now
The old pitch was integration beyond standard IAB units: a brand message in a nightlife context, city-targeted packages on request. That still matches how a directory should sell — high-intent city and venue URLs — but the rebuild needs a new kit before anyone can treat a banner as live inventory.
City-only campaigns were offered as custom packages. That idea still makes sense: a Valley night is not a Salamanca night. We will not, however, invent a present-day city-split of traffic to justify a package. If you want a city-targeted conversation, say which hubs and whether you care about type pages as well.
To enquire, use the contact form or the corrections inbox listed there. Do not email archived personal staff addresses from the 2014 page as if they were current inboxes.
HISTORICAL rate card (2014 archive)
- Leaderboard — 728 × 90, top of all pages — $13.90 CPM
- MREC, above the fold — 300 × 250, top right — $18.90 CPM
- MREC, below the fold — 300 × 250, middle right — $9.90 CPM
- Square buttons — 125 × 125, middle right — $1.90 CPM or from $10 per day
City-only campaigns were offered as custom packages. All prices on this list are HISTORICAL.
HISTORICAL site takeovers (2014 archive)
Diamond — 100% share of voice for designated placements (wallpapers 290 × 775 each side, leaderboard, ATF MREC, brand colours on nav, sponsor logo, product-segment exclusivity). $20,500 per month on that card.
Platinum — wallpapers, leaderboard, sponsor logo, exclusivity. $16,500 per month on that card.
Those prices are museum pieces. Ask for a current quote. We will not interpolate a “modern equivalent” takeover fee.
What a buy cannot change
A campaign cannot buy a star rating. It cannot buy a live cover we do not have. It cannot rewrite about to nest venues under /city/precinct/venue/ — canonicals stay /{city}/all/{venue}/. It cannot turn this site into a booking engine. Privacy will name any ad pixel if one is added; the 2014 card is not a pixel.
18+. Drink responsibly. Alcohol advertising must follow the rules that apply to the placement and the product. We will not invent a youth-targeting plan from a median-age claim that is twelve years old.
If you want the directory’s editorial job, start with a city hub. If you want to pay to sit beside that job, write to contact and treat every number on this page as labelled HISTORICAL until a new kit exists.