SWEDISH HOUSE MAFIA
Seems that every man and his dog were present at one point of the SHM tour. It took people by storm. One minute everyone was like, “SHM, yeah, noted,” and then NEK MINNUT the breakup and final tour are announced and then everybody gets swept up in this delirious tragedy and suddenly realise they actually loved this group. Consequently being on this bandwagon convinces everybody they must attend a show to offer their absolute devotion and repay SHM for their inspiration during tough-times-in-my-life-what-would-I-do-without-you via their moving music. Silly and obvious, but points for bringing people together and getting them excited that the apocalypse didn’t happen so they could go to the shows.
From the Instagram photos, it looked like there was a bunch of laughing and crying and heartbreak over the breakup of the group who only really had three killer tracks (and one was released as their ‘later, bitches,’ outro but whatever) and everybody had the #bestnightofmilife!!!!! #SHM #takemeback. Key points were: Being on peoples shoulders selfies, rain, ponchos.
TRANSPARENT PONCHOS AT SHM
Everybody was soaked anyway I am not certain what practical end people were trying to achieve with these so I am going to say most definitely, if momentarily, a trend.
THIS SHIRT
The hottest song of summer but when will its reign end? We are actually giving it a slow, painful, and out of tune death.
FLOWER CROWNS
Lana Del Rey should feel a hefty weight of responsibility right now because she has about 83942975950 devoted lemmings spending $60+ on fake flowers to wear at clubs and look serene and untouchable. They are cute though.
REKORDERLIG
Peeps are skoaling this like cider is going out of fashion. Yeah, it is the most yum ever and there are so many flavours and it’s fun for a boy and a girl and there is a pink one, but poor Rekorderlig has embodied the trend of summer to the extent that it is now on Tumblr and advertised as the ‘in’ drink at club nights. I’m not even going to get into its Instagram career because that would require an E! True Hollywood Story.
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