Take three writers, Melbourne’s hottest new venue (if you didn’t know, it’s called The Key Club…but we’re sure you’ve heard of it already), and a night of glitz and booze, and you’ve got yourself a great event. Here’s some feedback on the venue and event from our correspondents.
Melissa Zheliba
Close your eyes. Imagine you have just met a mysterious and charming man that you know nothing about and he is taking you back to his house. When you arrive, you realize you are at the bachelor pad of an Arabian Prince who has pimped out his room to the luxxxe maxxx, but classily, because after all he is royalty.
Open your eyes. No, your not in the room of the heir to the Arabian throne, you’re at The Key Club. And that’s probably the only way you will ever be able to find it, too.
Demure in its sophisticated glory, The Key Club is an up market establishment for those who appreciate interior design, the ambience instilled by plants inside clubs and a lavish bar. But unlike many of Melbourne’s similar venues, concealed deep in the heart of the Key Club is a generous dance floor, betraying the true agenda of this hidden jewel… to get the princes dancing.
If you liked Spice Market, CQ, Boutique and secretly trawl clubs in the hope of meeting some international royalty, you will love the Key Club.
Matt Wilson
The launch of The Key Club was certainly an event its staff went all out with. Not only having various photographers going around snapping away of all the semi-formal dressed guests socialising and having a good time, they even had a space where you can get a portrait taken.
It was almost like being at the Year 12 formal all over again, but with older people and more booze! Speaking of booze, all night the friendly bartenders and waiters served free Heinekens, wines and shots (score!), though you had to cough up money for certain other drinks. The club is very chic-looking, with awesome-Arabic like chairs, two bars, and an indoor garden room with a view of Lonsdale Street that is unfortunately a bit blocked by the trees just outside the windows.
If there is one thing you could take from this night was that music really does influence the atmosphere of a club.The chill out music that was merely background noise early on was later replaced by party music once the dance floor and second bar in the next room opened, making everyone flock there and dance the rest of the night away.
If The Key Club wanted to make an impression, mission accomplished!
Sophie Lane
With the launch of Melbourne’s newest addition to the nightclub scene, an elitist night out is just a lock-and-key away for the youth of our very own CBD.
Located at the unmissable location of infamous Lonsdale Street, bar hoppers city-wide are offered an elitist experience without the hassle of secret street-ways, over-priced door charges or snobbery by over-30′s with similar classy taste.
Upon entrance, a dimly lit staircase welcomes patrons in the hope that alcohol has not yet been consumed (a trip up those stairs is likely, even in complete sobriety). Before entering Facebook-gen-guests are offered the chance at a photo opportunity with a staff photographer before entering the venue.
Decorated scarcely, the space screams to be filled with bodies. And while the choices in décor sparkle with gold, there is a slight feeling of cheap ‘ka-ching’ spreading from arm chairs to cushions.
That isn’t to say the bar doesn’t do what it sets out to achieve. Each and every young patron beams with a smile of exclusivity.
The Key Club is one of the only venues in Melbourne offering a dainty dreamer setting while also sustaining a definite feel of youth and vibrance.
The outside ‘looking glass room’ enables visitors to take a puff of their own cigarette smoke without leaving the building itself- the club’s design team obviously understanding the frustration of young legs forced to climb entrance cues every hour to have a smoke.
It seems that this venue truly does hold the key to young-class-savvy patron’s hearts.
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