Room 680
Not simply a traditional nightclub, Room680 has proven itself as the venue of choice for the most renowned international DJs, dance parties, functions, fashion parades and product launches. A key concept of the club is diversity of styles, with a music policy playing progressive house, garage, disco, and breaks all mixed into eclectic sets. The fusing of these musical genres attracts a diverse and vibrant crowd, with each night continually evolving. All of these ideals, however, are tempered with the market savvy required to push a business beyond its four walls. Each week 3000 patrons are drawn to Room680. Principally 18-30 year olds, they are characterised as Melbournes clubbing elite. Music, fashion, and social interaction are key areas in their lives. They are discerning, and their endorsement is coveted.