Australian advocacy group DrinkWise has continued their mission of promoting a safer drinking culture to partygoers and drinkers with their latest campaign entitled How To Drink Properly. While it’s not as simple as raising your glass to your mouth and swallowing the liquid (though the ridiculously drunk have probably forgotten how to do this very basic function, now on the same level as babies getting the “here comes the airplane” treatment when being fed by mummy), it’s a very interesting campaign.
While you see government funded ads all the time condemning drinking, always saying it ends with someone getting bashed or arrested or even dying, DrinkWise don’t condescendingly hammer down the bad news. In fact, their approach is about getting drunk with class without looking like an arse. It basically points out how when you’re drunk, you think you’re an absolute legend who’s hitting the club with style, when in reality you have no idea what you’re doing and ruin everyone else’s night out.
Moral of the story, go out and have a few drinks and enjoy yourself, but don’t be a fuckwit about it.
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