Florida based refreshment manufacturer, Scottish Spirits Ltd, have this month announced the release of ‘ArKay’, the world’s first alcohol free whisky.
The drink, which mimics the taste of whisky, allows for people of strict religious beliefs to enjoy the taste of alcohol without offending their faith.
The product “conforms to Halal guidelines and is made with all certified Halal ingredients,” a press release for the company stated.
While many are celebrating the integration of alcohol inspired beverages into middle eastern faith, others have declared the product offensive to both religious members and alcohol connoisseurs alike.
Despite approval by the US Food and Drug Administration, chemicals including glycerol, lactic acid, aspartame and acesulfame are listed as ingredients, proving the beverage to be of a highly processed nature.
When purchased in a can, the 355ml beverage mirrors the taste of 8 standard whisky shots.
Questions have been raised regarding the need to supply a product which mimics such a high alcoholic potency to religious or medically ill people.
The drink will be advertised using the slogan “”Don’t Drink and Drive Unless it’s ArKay”.
“The company is trying to exploit whisky’s reputation with highly irresponsible marketing,” a spokesman for the Scotch Whisky Association said.
“It is not possible to make alcohol-free whisky,” he continued.
‘ArKay’ was released on December 1st in England and the US.
A release date for Australian liquor distributors is yet to be announced.